Pure Beauty was established in July 2016 by the owner, Elena Zavelion. Elena had immigrated to Canada from Ukraine over 20 years ago. Her passion was always to make people feel beautiful from the inside and out. In 2003, Elena had opened up her first beauty spa in Richmond, named European Touch Day Spa. Elena had operated this business for 13 successful years, until she decided to downsize and found a beautiful location on Chatham street. The stunning location and energy of Steveston Village made Elena very excited about her new journey. Elena opened her new spa and named it Pure Beauty. This new spa involved a new name, new location, and brand new energy. Pure Beauty pride’s itself in providing high-quality services with experienced staff. Our mission is to make sure that each client is provided with excellent and professional care, and feels pampered in a relaxing atmosphere.